Knotte
ORGANIC COTTON BEDSHEETS
Branding • Packaging Design • Social media
No Bleach. No Dye. All Natural.
Knotte is an organic cotton bedsheet company, a family business with a global presence. Inspired by a love for nature and intuitive Nordic design, Knotte needed comforting, optimistic branding. The scope encompassed a tone of voice, brand story, videos, product, web and packaging.
Scope: Branding, packaging, video
Industry: Cotton bedsheets
Agency: Galton Voysey
Date: 2019
Design Process
We first met with David and Mina, the founders, to understand the vision behind the brand. Our copywriters focused on naming, tone of voice, brand story, while our designers worked on branding, logo design, packaging, and website. Finally we focused on the brand video, which was later used on Kickstarter and www.knotte.com.
