Jane Post
NEW YORK APPAREL
TIMELESS RAINCOATS
Brand strategy • Visual identity • Website identity • Photo brief
Timeless Raincoats
Jane Post is one of the few all-American coat brands to have stood the test of time. Style Before Trend, Jane Post create pieces that will last through the ages. Well established in department stores like Bergdorf Goodman and Saks Fifth Avenue for nearly two decades, they asked us to refine their brand image and communications to expand their online identity and support their e-commerce strategy.
“The modern woman takes shape in a million ways, but there’s one thing we all deserve — to look and feel good as we move through our day.”
Website design
Digital expressions of the brand follow Jane Post’s minimalist, distinctively NY ethos. The website is organised in a simple, precise layout to enhance usability and audience engagement.
